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Supponor Whitepaper

Cutting Through The Regulation of The Virtual Advertising Landscape

Virtual advertising solutions are rapidly growing in popularity among sports rights holders, broadcasters, and advertisers worldwide. The technology allows for them to reach segmented audiences at both global and local scales by, for example, replacing the advertising on real world perimeter boards with virtual perimeter boards. These can then show different advertisements in different territories and even to different viewers.

Supponor has now published an informative report which describes the specifics of the technology, the application in different sports and events, and the legislation and regulations it complies with.

We invite you to fill in the form and download the insightful Supponor Whitepaper.

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Lewissilkin

Disclaimer: This paper provides general guidance only and does not provide legal advice. Expert advice should be sought in relation to particular circumstances.

“Our growing partnership with Supponor is all about this kind of innovation.”


La Liga

“We can now commercialise our offering in a far more relevant and targeted way, and build long lasting partnerships in key international markets.”


Borussia Dortmund
Rogers-Sportsnet-logo

“It's making the dasher boards look cleaner... It's great for the advertisers... It should be used to help tell stories.”

Rogers SportsNet

"Supponor technology gives us the ability to sell bespoke, targeted advertising on international feeds of La Liga games in an increasingly global marketplace... We can both tailor global sponsorship packages to take account of local tastes and language considerations, as well as sell regional and local advertising packages to new brands.”


Julian Fernandez, Mediapro

"It makes us proud that we have once again been able to provide an innovation-driven impetus to the industry together with our partners... The Supponor technology enables us to create further added value for brands, rights holders, media platforms and fans... we are able to support our partners in further shaping their positioning in their respective target markets and in reaching their customers with targeted and country-specific advertising"


Philipp Hasenbein, Sportfive

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