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After bubble experiment, NHL turns to new ad tech to make up for missed revenue due to coronavirus

It wasn’t easy and most likely will result in hundreds of millions in losses due to Covid-19. Still, the National Hockey League completed its bubble experiment and crowned a champion on Monday. The…


Supponor strengthens its European Team with the appointment of Massimo Magrì as EU Commercial Director

Massimo joins the Supponor team bringing a wealth of international experience in the sports business, TV production, media rights commercialisation and pioneering new technologies – including virtual…


Whitepaper: Cutting Through The Regulation of The Virtual Advertising Landscape

Virtual advertising solutions are rapidly growing in popularity among sports rights holders, broadcasters, and advertisers worldwide. The technology allows for them to reach segmented audiences at…


Sportfive and Supponor extend their Virtual Advertising partnership for a further 3 years

SPORTFIVE, the global sports business agency, and Supponor, the global leader in virtual advertising technology and solutions for live broadcast sports, have agreed to extend their cooperation, which…


Supponor strengthens its presence in the Spanish market with the opening of a new office in Barcelona

Supponor opens Barcelona office and appoints commercial and product specialists from FC Barcelona and Mediapro to support the growing importance of virtual advertising to Spanish football and media…


Mediapro extends their multi-year contract with Supponor for the use of advanced virtual advertising technologies

Supponor, the global leader in virtual advertising technology and solutions in live sports, is delighted to announce the signing of a new long-term licensing agreement for their products with leading…


RCD Espanyol de Barcelona joins stellar list of Supponor La Liga users

Supponor, the global leader in virtual advertising technology within live Tier 1 sports, is delighted to announce that RCD Espanyol de Barcelona is deploying its state-of-the-art technology at all…


Supponor and FC Barcelona strike deal to provide Virtual Advertising during LaLiga home games

Leading virtual advertising specialist to deploy its award-winning technical solution at Camp Nou, creating new global advertising opportunities in live sport Supponor, the global leader in virtual…


Supponor Wins Vodafone’s 5G DIG Start-up Battle at Unbound London

Supponor is delighted to have been part of Vodafone’s 5G DIG at Unbound London, the UK’s largest and most exciting innovation festival, and honoured to have been awarded the overall winner of…


How AR could boost Manchester United’s Commercial Power

Fans around the world watching Barcelona and Real Madrid games see different advertising hoardings thanks to Supponor’s tech By Jonathan Symcox COO Charlie Marshall…