Our business

We are the sports industry’s global solution for live in-game virtual advertising

Supponor provides commercially and technically proven solutions that deliver virtually enhanced advertising spaces in live sports broadcast.  We do this by respectfully and authentically overlaying physical TV visible signage – such as dynamic perimeter LED boards or static billboards; by placing new or additional virtual assets in and around the field of play; or by delivering a combination of both.

Our solutions are integrated directly within the TV broadcast of an event, working in parallel with and downstream of the existing production, which allows for unlimited, virtually enhanced, signals to be distributed throughout the world on broadcast, OTT or social platforms. Supponor virtual advertising solutions offer sports federations, rights owners, brands and broadcasters the ability to reach local audiences with more powerful, relevant and targeted messaging than ever before.


Events Delivered


TV Viewers


Sales Enabled

Why Virtual Advertising?

Engage with local audiences through relevant messaging

Every sport, event or broadcast production is different and directed to a different target audience which expects to consume more on-demand personalized content each day. Supponor offers a wide variety of technological solutions, empowering the world of sports & entertainment to be more personal and relevant to its audiences than ever before.

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Virtual  Placements

Through Supponor’s cutting edge virtual placement technology, non-existing advertising spaces are enabled for the TV broadcast coverage of a sporting event, without the need for surfaces and cameras to be modified, or for physical advertising to exist. This is a pure TV-only solution.

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Virtual Perimeter Overlay

Supponor’s proprietary and award winning technology uses non-visible light signals to highly accurately overlay LED or static perimeter boards with virtual, dynamic messaging within live TV broadcasts, allowing for rights holders to engage with local audiences in a targeted and personalized manner.

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Making Virtual Advertising, a Reality

Proven Quality Solutions in 500+ Events Worldwide

Unlimited value through enabling Virtual Advertising

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Supponor’s solutions are available to all

Regardless of existing agency affiliation, choose from our full-service model alongside a service partner, or tech-only licensing and operational services.

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