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Market Insight

Supponor AIR® Becomes First Software-based Virtual Advertising Solution Commercially Deployed in Germany via Borussia Dortmund Partnership

Supponor AIR® - Officially League Wide Approved

FC Bayern Munich extends partnership with Supponor for next generation virtual advertising

A tech-lovers guide to a software-based virtual advertising solution

by Steve Plunkett

Supponor and ISG deliver virtual world first for Lega Serie A

Switzerland vs Italy: Virtual Advertising makes its debut in a European Qualifiers competition

Supponor activates ambitious growth plans

Just what is virtual advertising anyway? (and what’s in it for me?)

by Massimo Magrì

Revolutionary Approach for Sports Content Offering & Delivery

by Massimo Magrì

Adding Analytics Value to Live Virtual Advertising

by Steve Plunkett

Recent Posts

Supponor AIR® Victorious at Sports Business Awards 2022
EHF, Infront, DAZN and Supponor Team Up for World First Virtual Advertising at EHF events
Supponor Announces Multiyear Partnership with the NHL to deliver Digitally Enhanced Dasherboards
Supponor to support VfL Wolfsburg in the field of Virtual Advertising
Supponor AIR® to be deployed in over 2,500 live sports events in season 2022-23

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“Our growing partnership with Supponor is all about this kind of innovation.”

La Liga

“We can now commercialise our offering in a far more relevant and targeted way, and build long lasting partnerships in key international markets.”

Borussia Dortmund

“ITV and the FA tested virtual stadium perimeter ads live during the England vs Costa Rica world cup warm up game - and no one noticed.”

The Drum

“The potential for virtual replacement technology is substantial. Perimeter displays have become a fundamental platform for activating brand partnerships in sport, so the ability of Supponor to change that message to make it relevant for different fans around the world is hugely appealing for us and our partners.”

Tom Gracey, The FA

“It's making the dasher boards look cleaner... It's great for the advertisers... It should be used to help tell stories.”

Rogers SportsNet

"Supponor technology gives us the ability to sell bespoke, targeted advertising on international feeds of La Liga games in an increasingly global marketplace... We can both tailor global sponsorship packages to take account of local tastes and language considerations, as well as sell regional and local advertising packages to new brands.”

Julian Fernandez, Mediapro

"It makes us proud that we have once again been able to provide an innovation-driven impetus to the industry together with our partners... The Supponor technology enables us to create further added value for brands, rights holders, media platforms and fans... we are able to support our partners in further shaping their positioning in their respective target markets and in reaching their customers with targeted and country-specific advertising"

Philipp Hasenbein, Sportfive

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