Virtual advertising solutions are rapidly growing in popularity among sports rights holders, broadcasters, and advertisers worldwide. The technology allows for them to reach segmented audiences at both global and local scales by, for example, replacing the advertising on real world perimeter boards with virtual perimeter boards. These can then show different advertisements in different territories and even to different viewers.
Supponor has now published an informative report which describes the specifics of the technology, the application in different sports and events, and the legislation and regulations it complies with.
We invite you to fill in the form and download the insightful Supponor Whitepaper.
