London, 7th September 2021 – London, United Kingdom

Supponor, the leading sports media and technology company, today announced an increased focus on business in European markets, an overhaul of company executive functions and a goal to double its headcount to support its rapidly accelerating market growth. Supponor is now producing 800 events in the 2021/22 sporting season in Europe alone. This is an increase from over 600 events produced worldwide over the past decade.

Supponor has been at the vanguard of the move away from traditional, hardware-driven, expensive, and complicated Virtual Advertising solutions towards revolutionary, software-based solutions which are more efficient, scalable, and remotely operated. Rapid technological development and commercial success mean this is the perfect time for Supponor to revise its internal operations, in order to enhance resource allocation, to scale with the rapidly shifting market and to fulfil the company’s long-term vision:

Increased focus on Europe

  • Europe is a key strategic market for Supponor; supported by its new regional office in Köln, Germany which will spearhead an increased push on supporting existing and expanding business in the German speaking region.
  • Opening the German office is a consequence of Supponor’s successful long-term presence in the country. Supponor has partnerships with several leading German properties, which have been renewed and/or extended at the start of the 2021/22 Bundesliga season. These include with SPORTFIVE, the leading sports marketing agency managing the commercial rights of several Bundesliga teams including Borussia Dortmund, and also with Bundesliga legend FC Bayern Munich – where Supponor will continue as its exclusive Virtual Advertising technology provider.

Supponor executive promotions and additions

  • Massimo Magrì, has been promoted to Managing Director for Europe, and Global Head of Football from his former position of EU Commercial Director. Massimo will have full responsibility for the European P&L, with an additional specific focus on football globally. Massimo will continue to report to Supponor’s CEO James B. Gambrell
  • Michael Drotleff, renowned sports marketing executive formerly at Infront Sports & Media and German side RB Leipzig, will join Supponor’s European Team as Director of Commercial Accounts for the DACH region. Michael will report to Massimo
  • Both Massimo and Michael will attend this year’s SPOBIS event organized by SPONSORs in Dusseldorf, Germany. Please get in touch with Supponor at the event or reach out here

Increasing company headcount

Over the course of this financial year Supponor plans to double its global headcount to support the rapid increase in the number of events Supponor is delivering and to support further expansion in Europe and rapid growth in the Americas, Australia and Asia.

“This is a remarkable time for Virtual Advertising and for Supponor, as we continue to transform the market with our highly disruptive technologies and solutions,”

Said James B. Gambrell, CEO, Supponor.

“We have been a trailblazer in the development of innovative, software-based, scalable Virtual Advertising solutions and this is what has helped us record such great market success. As the market transforms, we will be scaling our business to support the growing market opportunities as we grow and consolidate our market leadership position within Virtual Advertising. Today’s announced internal restructure is well timed to support our growth ambitions and market opportunities.”

If you’re interested in hearing more about how virtual advertising could boost your business, give us a call.

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