Massimo joins the Supponor team bringing a wealth of international experience in the sports business, TV production, media rights commercialisation and pioneering new technologies – including virtual advertising

London, 7th October 2020 -. Supponor, the global leader in virtual advertising technology solutions in live broadcast sports, is proud to announce the appointment to its senior leadership team of Massimo Magrì, joining the company as the European Commercial Director. The appointment will support the company’s regional expansion in Spain and Germany, led by its Headquarters in London and R&D Centre in Helsinki, helping scale the company to meet the rapidly increasing market demands for virtual advertising.

As European Commercial Director, Massimo Magrì will oversee and lead the company’s ongoing commercial growth across Europe. With 15+ years in the sports business, Magrì brings a wealth of international commercial experience to Supponor in media and marketing rights, TV production and pioneering new technologies in football and other sports. Most recently he held the role of Head of Virtual Advertising at Infront Sports & Media, working with a broad range of sports rights holders, including Serie A and the Bundesliga.

Magrì commented: “Having developed my career in Virtual Advertising and observing the industry for many years now, it is with great excitement that I join the Supponor team at a key time for the company to accelerate the growth  of its successful commercial deployments across Europe. Supponor’s solutions are more relevant than ever to enable rights holders to unlock new revenues, to offer targeted audience engagement for sponsors and relevant advertising content for fans.”

James B Gambrell, CEO of Supponor, said:

“While 2020 has been an incredibly challenging year for the entire live sports industry, Supponor has seen a significant breakthrough in commercial deployments as the benefits of our virtual advertising solutions have become ever more essential for value generation for our clients and their sponsors and broadcasters.  After having begun to consolidate our lead across European football in Spain and Germany, with the appointment of Massimo we are preparing for further, rapid expansion in the seasons to come.  Massimo’s understanding of our clients and their needs along with his knowledge and experience in virtual advertising in broadcast production will see Supponor reach new heights.”

About Supponor

Supponor pioneered and is the clear market leader in delivering virtual replacement technology of TV-visible signage for real-time broadcast and streaming of in-venue sports advertising. Our advanced technology platform delivers the most powerful and impactful brand activation in broadcast sport by integrating powerful augmented reality overlays with traditional broadcast quality solutions. This dramatically enhances the value of media and marketing rights for mass-audience sporting events for sports rights holders and their brand sponsor and broadcast partners.

As a pure-play technology solutions provider, Supponor has over 15 years of experience in research, development, testing, integration and commercial deployment. Supponor has commercially deployed its virtual advertising replacement solutions at hundreds of live broadcast events across 10 major broadcast territories in Football (LaLiga, German Bundesliga, FA), Hockey (NHL), Motor Racing (F1), American Football (NFL), Basketball (NBA) and other Tier 1 Sports.

Supponor is based in London and Helsinki, with additional presence in Barcelona and New York, and is backed by leading VCs and institutional investors.