Supponor’s virtual advertising technology allows for rights holders to increase their commercial revenues by monetizing their virtually enabled advertising inventory. Whereas in the past these rights owners were tied to monetizing only the physical advertising space available during live events, the virtually enhanced inventory allows for the commercial opportunities to reach beyond the scope of the physical available assets.

By targeting specific local audiences through customized and geo-localized messaging, brands are able to direct audience-specific marketing campaigns through virtually enhanced advertising spaces. As opposed to the traditional way of investing in local TV advertising outside of the live broadcast, the virtual advertising technology now allows for brands to reach their local target audience during live event broadcasting.

While broadcasters typically acquire the audiovisual rights for the live distribution of content on a regional basis, Supponor’s technology enables the broadcaster to further tailor the content offering to the local audiences, therefore increasing value. The content distribution can even be ‘inter-regionalized’ by enabling multiple feeds per broadcaster, allowing for distribution per region, country or state.