Our people

We are the Global Leaders in Virtual Advertising technology & solutions

Management Team

Sir Martin Broughton

Chairman of the Board

Sir Martin is a former Chairman of British Airways, former Deputy Chairman of the International Consolidated Airlines Group (IAG) and President of the Confederation of British Industry (CBI). His myriad business successes have often involved sports. During his tenure as Chairman of Liverpool Football Club, he secured the club’s financial future by expediting a sale to the current owners. Whilst Chairman of British American Tobacco, he oversaw the formation of the BAR Formula One racing team and, as Chairman of the British Horseracing Board, he was responsible for that organisation’s restructure into a regulatory board. Sir Martin is currently a partner at Sports Investment Partners, which has acted both as an advisor and investor in Supponor.

James Gambrell

Chief Executive Officer

Jay has over 25 years’ experience in operations, finance, technology, strategy development, implementation, turnaround and re-positioning. He works with innovative technology companies and start-ups in the software, technology, new media and telecom sectors to successfully scale businesses on a global basis.

Before joining Supponor, Jay was the CEO of Fits.me, a company he successfully exited after leading an MBO. Prior to this, Jay was Executive Chairman of Atego, which he founded after leading an MBO of Artisan Software Tools where he was CEO. Jay has previously also spent time as CEO of Adaptive, an enterprise software company providing the leading repository technology for metadata management, enterprise architecture and business process management solutions for Global 100 financial services companies and governments.

Jay is a Chartered Director with both the UK’s Institute of Directors and the Canadian Institute of Corporate Directors. He also has a Doctorate in Business Administration from the International School of Management (Paris, France); an MBA from Baylor University (Texas, USA); and a BSc in Business Administration from the State University of New York.

Andrew Crean

Chief Finance Officer

Andrew is responsible for all matters related to financial control, planning and strategy for the business in addition to managing its HR and IT requirements. He brings a wealth of knowledge and experience from across the sporting rights and broadcast sectors to Supponor.

Prior to joining Supponor Andrew spent three and a half years as Group Chief Financial Officer for The FA Group.  In this role he was responsible for the delivery of Corporate Services across The FA Group structure, including finance, human resources, information technology and legal services. He was also involved in the negotiation of significant commercial contracts for the organisation and in 2015 Andrew was awarded a Global Refinancing Award from Infrastructure Journal for the refinancing of Wembley Stadium.

Steve Plunkett

Chief Product Officer

With over 25 years of experience in the media, telecoms and finance industries, Steve has spent his career looking forward, leading the development of new products, services and platforms. Prior to joining Supponor, Steve was CTO at Ericsson’s media services business, leading a large team of architects and developers building next generation media platforms for both traditional TV and online services.

Prior to Ericsson, Steve was CTO at Red Bee Media, Chief Architect at Motorola and held technology leadership positions at large multi-nationals such as Citibank. He holds an MSc in Advanced Networking from the Open University, professional certifications from MIT, holds board positions at venture backed startups and participates in leading standards organisations in the media industry such as SMPTE, the IET and the DPP.

Vesa Suontama

Chief Technology Officer

Vesa is based in Supponor’s Research & Development Centre in Espoo, Helsinki, and is responsible for all aspects of the technical development of our systems. He oversees the R&D unit and is our most senior executive in Finland, where Supponor was founded.

Focusing on medium and long-term solutions that streamline and simplify our DBRLive technology, Vesa drives its flexibility and adaptability across sports and geographies, and owns and delivers our technology roadmap. He is also responsible for managing system improvements, upgrades and releases, and guides much of Supponor’s patent and IP protection programme.

Vesa joined Supponor in 2008, having previously held a number of managerial roles with technology companies, including mobile navigation company Navicore and network security business SSH Communications Security. He has a Master’s degree in Computer Science and Software.

Niko Nevatie

VP Research

Niko Nevatie is the Chief System Architect in Supponor’s Research and Development unit in Espoo and is responsible for the system architecture and its implementation, and guiding the engineering team in its constant system and product improvement . He ensures that sound and pragmatic engineering practices are followed in the development of Supponor’s solution.

Niko has practical real world knowledge in all of the important areas of augmented reality related technologies; including 3D-graphics, digital video streaming/coding/formats, optics design and engineering, high performance low level programming and optimization. Niko joined Supponor in 2008 and has since been part of the most important demonstrations and ramp-ups.

Niko’s background is in pioneering mobile navigation company Navicore and prior to that in a number of early stage startups in diverse technology related roles. He also does many tech and programming related activities in his free-time, including indie game development.

David Patton

VP Global Business Development

David has a successful track record at Director level working in business development, product and technology innovation leadership roles for major media and telecoms businesses, along with experience of founding and developing new start-up ventures for well-known investors.

Previously, founder and MD of specialist Media Technology business, part of leading global content and media distribution business, Deluxe Entertainment Services, Portfolio Development Director at Arqiva and Strategy & Marketing Manager at BT Media & Broadcast.

Guy Hollis

VP Global Operations

Guy oversees the logistical and operational aspects of all of our business across the world, including overall responsibility for delivering all the live events involving Supponor and our DBRLive technology.

Guy works closely with all of Supponor’s production partners at outside broadcasts, managing key relationships, and making sure that our systems integrate seamlessly with the production process. He ensures that Supponor has the best people underpinning its technology and processes, and is responsible for planning and running infrastructural aspects of Supponor’s business – controlling the purchase, maintenance and distribution of all hardware, the company’s premises, and our fleet of OB and event trucks.

Guy joined Supponor in 2010 after 12 years with The Press Association (PA Sport), bringing with him a wealth of experience in product development and project management across multi-platform territories, including the UK, India and North America.

Massimo Magri

EU Commercial Director

Massimo has over 15 years of international experience in the sports and media business, notably in media and marketing rights in/ out, TV production and pioneering new technologies. His natural interest on new technologies brought him in touch with Virtual advertising at a very early stage.

Massimo oversees Sales & Marketing, Event/Commercial Operations and Customer Engagement related topics for Europe and lead the company’s ongoing commercial growth in order to meet the rapidly increasing market demands for virtual advertising.

Prior to Supponor, Massimo held the role of Head of Virtual Advertising at Infront Sports & Media, working with a broad range of sports rights holders, including Serie A and the Bundesliga.

Team Leaders

Casper Siewertsen

Strategic Accounts Manager

Richard Heaney

Head of Field Operations

Antti Summanen

Head of Technology Operations

Pekka Valkonen

Head of Customer Support

Markku Salin

Head of Development

Ben Arnold

Product Improvement & Training