Who are we?
We connect rights holders, brands, and broadcasters with local audiences all around the world
Our Mission
To enable rights holders to maximize the value of live broadcasting Sports & Entertainment events through world-leading end-to-end Virtual Advertising solutions, allowing for marketing communications to be targeted and customized for each specific audience segment.
Our Values
We foster a firm belief in our personal and collective reliability, truth and ability.
Professionalism
We show the competencies, qualities and specialized knowledge that characterise our specific business
Innovation
We evolve our business by developing new ideas and new methods, aimed at continued success and increasing value
Collaboration
We show respect at all times, working both as ‘one team’ and with other individuals in the business to produce results
Adaptability
We adapt and evolve the way we work, given changing circumstances. We accept new and different ideas. We can sustain performance under conditions of rapid change
Professionalism
We show the competencies, qualities and specialized knowledge that characterise our specific business
Innovation
We evolve our business by developing new ideas and new methods, aimed at continued success and increasing value
Collaboration
We show respect at all times, working both as ‘one team’ and with other individuals in the business to produce results
Adaptability
We adapt and evolve the way we work, given changing circumstances. We accept new and different ideas. We can sustain performance under conditions of rapid change
Our Experience
Supponor has 20 Years of Technology, Innovation & Broadcast Expertise
Supponor is represented in various key markets around the world. The company HQs are located in London, UK while the Product R&D team is based in Espoo, Finland. Additional regional offices have recently been opened in Barcelona, Spain, to support further growth of the business. By focusing for many years on optimizing the technology and rolling this out in live sport broadcast events, Supponor is considered the leading virtual advertising provider in the world.
Our Global Presence
Supponor’s technology solutions are the proven virtual advertising solutions for any sport, anywhere around the world
Football
Enhancing the proximity of global sports events to local audiences
Fully approved and commercially deployed technology in La Liga (Spain), the DFL Bundesliga (Germany), Serie A (Italy) and the A-League (Australia)
Through partnerships with operators and marketing agencies all around the world, Supponor’s technology has been commercially deployed in La Liga since 2015 and in the Bundesliga since 2018. This experience has resulted in deep and valuable relationships across the European industry of sports and technology, venues, and broadcast production and distribution, resulting in recent extensions of partnerships in La Liga and the Bundesliga for at least three years.
Basketball
Disrupting one of the most forward-thinking sport leagues in the world
After running a demonstration and testing event during the NBA Summer League, the NBA has successfully completed full commercial deployment at NBA All Star, Finals and Summer League.
With the latest successful deployment of Supponor’s technology during the NBA All Star Game in February 2020, the NBA and Supponor continue to collaborate to provide league-wide solutions as well as for specific events.
Hockey
Revolutionizing live in-game marketing communications
The NHL has conducted successful deployment of Supponor’s technology during several key events, such as the World Cup of Hockey in 2016 and most recently the NHL All Star match 2020, by enabling digitally enhanced dasherboards, distributed through four different virtual feeds worldwide.
As the league is constantly looking to innovate with targeted and engaging marketing solutions, the NHL and Supponor are continuously testing, assessing and running a variety of Virtual Advertising solutions that could favor deployment throughout the league’s diverse and long-lasting season.
