Tennis

Introduction

For more than a decade Supponor has been dedicated to building a complete virtual advertising technology platform and developing this exciting new market. During this time Supponor has become established as the benchmark by which all other virtual solutions measure themselves having delivered authentic, trusted and reliable virtual advertising solutions, including the premium overlay of high impact TV visible LED boards, in over 500 global events.

Having excelled in this extremely challenging outdoor environment in top tier European football (soccer), Supponor is now bringing its virtual advertising platform and a range of powerful applications to tennis.

As with other elite, globally enjoyed and consumed sports, premium tennis tournaments and organisers are always looking for more innovative and advanced ways of delivering enhanced fan experiences whilst increasing the on screen impact of their events for partners and generating incremental commercial incomes. Supponor virtual advertising applications for tennis have been designed to offer multiple options on a single platform to suit any scenario, from early stage qualifying events through to the finals of the biggest grand slams, masters tournaments or international series.

What we offer...

How elite tennis events are produced for live broadcast, predominantly using one main match camera at one end of the court, combined with show courts hosting multiple key matches each of which can last for several hours, ensures that the backcourt wall behind the players generates huge amounts of live TV exposure.

Traditionally, and still for many smaller competitions or on outer courts, these backcourt walls have been physically branded and static with large areas of uniform colour, to aid in ball visibility.  Space on these backcourt walls carries an extremely high inventory value for partners but as the same physical content is displayed around the world activations must remain generic, usually the domain of a few major global partners regardless of the relevance to the fan.

Recent innovations by organisers in certain tournaments have started to see these static backcourt walls replaced with high-impact LED.  Unlike static walls, backcourt LED can offer additional scope for dynamic brand presence, solus or take over promotions between games and also more engaging in stadium fan experiences such as to display line call referral replays and ball tracking, highlights at changeover and other creative content shows.

The Supponor virtual advertising platform, and range of powerful applications for tennis from simple TV only virtual placement and replacement for static backcourt surfaces to advanced premium virtual backcourt LED overlay solutions, allows federations and organising bodies to

incrementally increase availability of this static or LED inventory, limited currently to a single TV visible broadcast feed.  Supponor does this by creating an unlimited number of targeted virtually modified feeds, each with the ability to show differentiated messages authentically and unnoticeably delivered to various regional, international TV and OTT audiences.

Supponor applications for tennis also have the ability to support the addition of multiple cameras for more engaging coverage, each of which can be used to deliver additional virtual opportunities from an array of available options.

On the same core platform, Supponor offers a range of additional virtual placement and overlay applications such as a single or run of virtual 3D boards, virtual court paint and virtual seat kills, each of which can create new opportunities to deliver incremental value through targeted sponsorship and advertising.  These can either be delivered as simple single application solutions or as powerful combined packages, both stand-alone or to complement the powerful virtual backcourt applications.

Placing brands or messages behind the baseline or to the sides of the courts is a relatively simple application for virtual technology and is not new, but why limit these placements to one or two markets and why employ the use of multiple technologies.  The Supponor virtual advertising platform offers market leading virtual paint quality, based on core technology that looks beyond colour, to deliver consistent performance at both indoor and outdoor events and in changing light conditions.

Deliver perfectly keyed and authentic true vision player names, flags, sponsor or partner brands, scores and even institutional messages on any hard, clay or grass court surface that will make your global fans on TV, OTT or social media channels feel valued by delivering relevant information to them in their language in unlimited live feeds.

In a similar way to the backcourt wall the net, of course integral part of the game, is consistently visible in broadcast coverage and provides impactful brand exposure for partners messages displayed on branded panels – however this is limited in most if not all situations to supporting one global partner brand.

In parallel to all of the other applications available, Supponor offers the ability to turn these single, static assets into dynamic promotional tools for rights owners, delivering powerful inventory on TV for global brands with the option to activate more regionalised campaigns, or to open up new opportunities for targeted and relevant regional partners.

The Supponor virtual advertising platform supports the TV only application of virtual placement and overlay (erase and replace) in parallel and downstream of the host production, with no upstream impact on camera signals or production of the main domestic and international programmes.

Regular integration with multiple local and various production companies ensures the ability to support many modes of operation in all broadcast formats from standard definition (SD), through high-definition (HD) to ultra-high definition (UHD / 4K) and high dynamic range (HDR), both on site at stadiums and in fully remote (REMI) production centres. Advanced visual processing of incoming signals and graphics detection ensures the perfect layering of virtual assets into both clean programmes and dirty finished programmes – either individually or in multiple programmes simultaneously.