Access to this powerful content generates vast sums of money for rights owners, through broadcaster investment in broadcast rights, both in domestic markets and in ever more expanding global territories. If you add to this the continued growth in the introduction of online video platforms; owned by the broadcasters, emergent specialist aggregators and by the rights owners themselves, sports rights owners have access to and can engage with fans in more markets than ever before.

The application of Supponor virtual technologies allows for physically visible content, displayed in stadium, and new incremental fully virtual assets to augmented or created in real-time as part of a live TV broadcast, to deliver regionally or demographically targeted messages more relevant to the viewing audiences. Virtually enabled content in targeted feeds can open up opportunities for rights owners to better engage with their fans, global brand and sponsorship partners to more specifically target their activations and new partners to be engaged in specific regional markets and develops new opportunities to for broadcasters to enhance the value of their rights investments through specific broadcast insertions and local ad sales.