Sports tech in focus: Supponor

Ross Hair is the Managing Director of Supponor, a company that transforms real-world advertising space visible at live sports events into highly targeted, virtual brand messages. Using virtual…


How broadcasters are revolutionising in-stadia ads

Ross Hair, managing director of Supponor explains how brands can target specific live audiences with clever use of tech. LED perimeter systems have traditionally…


Virtual Advertising poised for the Bundesliga: DFL gives green light after successful live test

Hamburg / London, 13 March 2018 The breakthrough in broadcast quality virtual advertising has finally been achieved: after a successful program of live testing, the German Football League (DFL) has…


Supponor welcomes Sir Martin Broughton as Chairman

Appointment comes as €4.5m in new investment supports Supponor’s growing position as the leader in virtual advertising Supponor, the global leader in sports virtual advertising technology, is…


Supponor Strengthens Senior Leadership Team With New Hires, Tapping Talent From Discovery and Ericsson

Ross Hair joins as Managing Director, Steve Plunkett takes on Chief Product Officer role 26 November 2018 | London Supponor, the global leader in sports virtual advertising technology, announced…


Reality check: How Supponor is using virtual advertising to transform pitch-side sponsorship

James Gambrell, chief executive of Supponor, explains how the London-headquartered company is using augmented reality technology to revolutionise pitchside sports advertising, and how this digital…


Supponor increases tailored digital billboard advertising in La Liga in renewal with Umedia

Supponor, the sports media and technology company, has extended its deal to provide targeted pitch-side digital advertising from some of the big matches in Spanish soccer’s top-tier La Liga.…