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Supponor Whitepaper

Cutting Through The Regulation ofThe Virtual Advertising Landscape

Virtual advertising solutions are rapidly growing in popularity among sports rights holders, broadcasters, and advertisers worldwide. The technology allows for them to reach segmented audiences at both global and local scales by, for example, replacing the advertising on real world perimeter boards with virtual perimeter boards. These can then show different advertisements in different territories and even to different viewers.

Supponor has now published an informative report which describes the specifics of the technology, the application in different sports and events, and the legislation and regulations it complies with.

We invite you to fill in the form and download the insightful Supponor Whitepaper.

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Disclaimer: This paper provides general guidance only and does not provide legal advice.
Expert advice should be sought in relation to particular circumstances.

“Our growing partnership with Supponor is all about this kind of innovation.”


La Liga

“We can now commercialise our offering in a far more relevant and targeted way, and build long lasting partnerships in key international markets.”


Borussia Dortmund

“ITV and the FA tested virtual stadium perimeter ads live during the England vs Costa Rica world cup warm up game - and no one noticed.”


The Drum

“The potential for virtual replacement technology is substantial. Perimeter displays have become a fundamental platform for activating brand partnerships in sport, so the ability of Supponor to change that message to make it relevant for different fans around the world is hugely appealing for us and our partners.”


Tom Gracey, The FA

“It's making the dasher boards look cleaner... It's great for the advertisers... It should be used to help tell stories.”

Rogers SportsNet

"Supponor technology gives us the ability to sell bespoke, targeted advertising on international feeds of La Liga games in an increasingly global marketplace... We can both tailor global sponsorship packages to take account of local tastes and language considerations, as well as sell regional and local advertising packages to new brands.”


Julian Fernandez, Mediapro

"It makes us proud that we have once again been able to provide an innovation-driven impetus to the industry together with our partners... The Supponor technology enables us to create further added value for brands, rights holders, media platforms and fans... we are able to support our partners in further shaping their positioning in their respective target markets and in reaching their customers with targeted and country-specific advertising"


Philipp Hasenbein, Sportfive

Helsinki

Research & Development

London

Headquarters

Barcelona

European Operations

New York

US Operations

We are the sports industry’s global solution for in-game live virtual advertising
Get in touch today info@supponor.com
We connect rights holders, brands, and broadcasters with local audiences all around the world
Call today on +44 (0) 203 423 6521
Engage with local audiences through relevant messaging
Transforming the value of advertising in live sports & entertainment

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