Market Information

Supponor AIR® Becomes First Software-based Virtual Advertising Solution Commercially Deployed in Germany via Borussia Dortmund Partnership

Supponor, the world leading virtual advertising technology provider, SPORTFIVE, the global sports…


Supponor AIR® - Officially League Wide Approved

Supponor AIR® Becomes the First Software-based Virtual Advertising Solution to Receive League-wide…


FC Bayern Munich extends partnership with Supponor for next generation virtual advertising

London, 24th November 2021: Supponor, the global leader in virtual advertising solutions, is…


A tech-lovers guide to a software-based virtual advertising solution

You’re familiar with the general concept of virtual advertising, but can’t sleep until you know…


Supponor and ISG deliver virtual world first for Lega Serie A

UK-based Interregional Sports Group (ISG) and Supponor have combined with Lega Serie A to scope,…


Switzerland vs Italy: Virtual Advertising makes its debut in a European Qualifiers competition

Through virtual graphics superimposed on the LED perimeter boards positioned at the sidelines of…


Supponor activates ambitious growth plans

London, 7th September 2021 – London, United Kingdom Supponor, the leading sports media and…


Just what is virtual advertising anyway? (and what’s in it for me?)

Virtual reality, virtual desktop, virtual assistant, virtual happy hour. Despite the recent…


Revolutionary Approach for Sports Content Offering & Delivery

How OTT content distribution, influenced by current market developments, paves the way for…


Adding Analytics Value to Live Virtual Advertising

A couple of weeks ago Brandon Costa at Sports Video Group interviewed Supponor’s Chief…