Market Information

Just what is virtual advertising anyway? (and what’s in it for me?)

Virtual reality, virtual desktop, virtual assistant, virtual happy hour. Despite the recent…


Revolutionary Approach for Sports Content Offering & Delivery

How OTT content distribution, influenced by current market developments, paves the way for…


Adding Analytics Value to Live Virtual Advertising

A couple of weeks ago Brandon Costa at Sports Video Group interviewed Supponor’s Chief…


Supponor moves to remote delivery

2020 and the uncertainty of Covid-19 forced Supponor to accelerate the implementation of its…


After bubble experiment, NHL turns to new ad tech to make up for missed revenue due to coronavirus

It wasn’t easy and most likely will result in hundreds of millions in losses due to Covid-19.…


Whitepaper: Cutting Through The Regulation of The Virtual Advertising Landscape

Virtual advertising solutions are rapidly growing in popularity among sports rights holders,…