Market Information

After bubble experiment, NHL turns to new ad tech to make up for missed revenue due to coronavirus

It wasn’t easy and most likely will result in hundreds of millions in losses due to Covid-19. Still, the National Hockey League completed its bubble experiment and crowned a champion on Monday. The…


Whitepaper: Cutting Through The Regulation of The Virtual Advertising Landscape

Virtual advertising solutions are rapidly growing in popularity among sports rights holders, broadcasters, and advertisers worldwide. The technology allows for them to reach segmented audiences at…