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Day: June 27, 2019

How AR could boost Manchester United’s Commercial Power

Fans around the world watching Barcelona and Real Madrid games see different advertising hoardings…

“Our growing partnership with Supponor is all about this kind of innovation.”

La Liga

“We can now commercialise our offering in a far more relevant and targeted way, and build long lasting partnerships in key international markets.”

Borussia Dortmund

“ITV and the FA tested virtual stadium perimeter ads live during the England vs Costa Rica world cup warm up game - and no one noticed.”

The Drum

“The potential for virtual replacement technology is substantial. Perimeter displays have become a fundamental platform for activating brand partnerships in sport, so the ability of Supponor to change that message to make it relevant for different fans around the world is hugely appealing for us and our partners.”

Tom Gracey, The FA

“It's making the dasher boards look cleaner... It's great for the advertisers... It should be used to help tell stories.”

Rogers SportsNet

"Supponor technology gives us the ability to sell bespoke, targeted advertising on international feeds of La Liga games in an increasingly global marketplace... We can both tailor global sponsorship packages to take account of local tastes and language considerations, as well as sell regional and local advertising packages to new brands.”

Julian Fernandez, Mediapro

"It makes us proud that we have once again been able to provide an innovation-driven impetus to the industry together with our partners... The Supponor technology enables us to create further added value for brands, rights holders, media platforms and fans... we are able to support our partners in further shaping their positioning in their respective target markets and in reaching their customers with targeted and country-specific advertising"

Philipp Hasenbein, Sportfive

Helsinki

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We are the sports industry’s global solution for in-game live virtual advertising

Get in touch today info@supponor.com

We connect rights holders, brands, and broadcasters with local audiences all around the world

Call today on +44 (0) 203 423 6521

Engage with local audiences through relevant messaging

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